End Credits: Don't Overlook this Opportunity to Market Your Business!

I added this humorous "cheeky ending" to the end credits on one of my recent videos. Select here to watch!

It's easy to overlook the importance of the closing credits portion of your video. By the time you get to this phase of your project, you've probably already spent many hours planning, scripting and editing your video

Your closing credits might seem like an afterthought to you. If you're a solo video maker, you might wonder what the point would be to include them?

After all, having just your name scrolling at the end of your video would be a waste of your time to create and a waste of your audience's time, too. Right?

Well, actually, no.

There are some great reasons why you should consider including closing credits in your video, regardless of whether you're a solo video maker or you have a whole crew to acknowledge. Let's take a look at some of these reasons . . . 

End Credits Are Your Final Marketing Opportunity Before Your Video Ends

Your video's closing credits are your final opportunity to remind your audience of your product or service and how they can get more information. You can include your website name, email address, mailing address or any other contact info you choose. 

If your video appears on your YouTube channel, it's also an opportunity to ask your viewers to subscribe and/or add comments. It's your last chance to ask for a "call for action" from your viewers.


  • Don't go overboard using your credits to market your business. If you've done your job well presenting your product or service in your video, you won't need to use "hard sell" tactics at the end.

    Simply give your audience the information they need to find out more about your business, give a brief "call for action" (subscribe to your YouTube channel or visit your website, etc.) and be sure to thank them for watching your video. 

  • Don't forget a brief opening sequence or title page to your video can also be a branding opportunity for your product or service.

    Introduce your video with a quick title page describing your video's topic and include your company's logo. You could add a little background music and do a short montage of highlights from your video and then segue into the video itself. 

End Credits Are Easy to Create

Most video editing software packages will include features to help you create end credits and titles. You'll have a few options to choose from: scrolling end credits versus a static page.

Scrolling credits will have the text scroll up from the bottom of the screen. On a static page the closing credit text simply appears all at once. For both options, you can adjust the time the credits appear on the screen to allow enough time for your audience to read the credits.

Once you've selected your format, you'll type in your credits (or cut and paste the text from your word processing program). You'll need to choose the background for your credits. I frequently use a neutral background so the text is easier to read. A black background with white text works well for this. 

TIP: You can also add some creative touches to your closing credits. I like to add a music track playing in the background (usually a track that I've already used within the video). Some folks add blooper reels (funny deleted scenes) to one half of the screen while the other half plays the closing credits.

End Credits Give You a Chance to Thank the Folks Behind the Scenes

It's a sign of professionalism (and simply the right thing to do!) to give credit to the folks who worked on your production (whether paid or volunteer) or provided resources needed to complete your video.

If you had help with your video's creation, here are just some of the people you'll want to mention: cast, script writer, director, producer, camera operator, editor and musicians.

Even if you were the only person working on your video, you should still consider including end credits mentioning your name, your company's name, website name, Facebook page, YouTube channel or other contact info.

Remember, your video becomes part of your work portfolio. Take pride of ownership for your creativity and be sure to include the copyright symbol (©) and notice at the end of your video.


  • Make sure you have the legal right to use any material that appears in your video. This includes video clips, still images, music, sound effects, text, graphics, artwork, etc. If you are using someone else's work in your video and do not have the legal right to do so, you could be held responsible for copyright infringement.

  • There are many online sites where you can purchase a license to use work created by others. If you're interested in free sources of material for your videos, consider using work that the original artists or creators have released under a Creative Commons' license.

    Be sure you abide by the specific license agreement outlined by the original creators and give them appropriate credit in your video. For more info, enter "Creative Commons" in your search engine.

I'd Like to Learn More About Video Editing -- What's Next?

Thanks for reading our article about end credits. But wait, don't go just yet! There's still a lot more you can do to improve your videos -- such as audio editing, adding transitions and visual effects, for example. 

Check out these Groovy Videos articles to learn more about these topics:

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