Video Contests: A Chance to Win Prizes and Promote Your Business

by Elizabeth Blessing

Entering a video contest can be an exciting way to gain exposure for your work, connect with a new audience and get feedback to improve your video production techniques. Some competitions provide a launching pad for beginning filmmakers looking to start their careers.

And yes, with the right entry in the right contest, you'll have a chance at winning cash and prizes. 

On this page, we offer tips on how to enter a contest with the goal of submitting a winning entry. We show you where to find contests online. We review submissions we feel are examples of good video-making techniques. 

We also look at the topic from a different perspective:

  • Why conducting your own competition might be a good marketing strategy to promote your business or service.

  • Which apps help you run contests through your website, Facebook and other social media.

Resources That Help You Find the Contest Right For You

Online you'll find an abundance of contests just waiting for your entry. Many of the largest brands are hosting competitions to engage their social media audiences and to increase visibility for their products. Knowing which contests to enter can be pretty confusing for someone just getting started.

That's why we've searched for those resources that can help you make the most of your time, energy and finances so that you only enter the contests that you have the best chance of winning.

For details, read our article, "Top Online Resources for Cash and Prizes."

Our Best Tips For Winning a Video Contest

Some sponsors offer hefty cash awards and vacation prizes. Each year, Frito Lay offers up to $1,000,000 in its "Crash the Super Bowl" video challenge. 

While the competition is understandably fierce for these larger prizes, there are plenty of smaller contests that might be a better option for the amateur video maker. Matching the contest to your current skill level is one of our best tips for boosting your odds of winning.

For more tips to increase your chances of winning, check out our article: "5 Tips to Win a Video Contest for Cash, Prizes... and Maybe a Little Fame?"

Apps that Help You Run Your Own Contest

You don't have to be a large company to run a successful contest. Many small companies are including video contests as part of their Facebook campaign to draw more customers to their businesses. 

Even Mom-and-Pop businesses can use video as part of an affordable marketing strategy. We've seen contests sponsored by restaurants, boutiques and non-profits that have generated additional web traffic and/or revenue.

Contest apps make it possible for small business owners to run their own competitions without hiring an expensive marketing firm to handle the task.

To learn more, read our article, "Top Contest Apps for Facebook and Website Promotions."


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