Video Editing: Easy Tips to Make Your Videos Shine!

by Elizabeth Blessing

Today's video editing software makes it easier than ever to take raw footage directly from your video camera and create a polished video. I created the above video, "Sequoia Park Zoo: A Gem in the Redwoods," using Cyberlink Power Director 10. (While I used Power Director to create this particular video, the tips I describe are applicable to most popular editing packages available on the market.)

In the following series of articles, I refer back to my video to demonstrate my tips. Take a little time now to view the entire video to get the full benefit of my tips.

Don't worry, it's a fun and easy view -- they're zoo animals after all! And, if I've done my video editing job right, it just might evoke an "Awwww" moment in you!

Tip #1: Short Shots Are What the Pros Use, So You Should, Too!

Have you ever noticed how many shots there are in even the shortest of videos -- say a commercial, for example? Well, if you didn't realize this, go ahead and try counting the number of shots the next time you're watching a commercial or your favorite TV show for that matter.

Successful video pros know that short shots are a great way to grab your audience's attention and keep them watching your entire video. Your video editing software offers features for creating the short shots you need to turn your raw footage into a series of scene-stealing moments. 

To find out more, read our article, "How to Edit Video Using Short Shots."

Tip #2: Video Transitions Help Move Your Story Along

Ever wonder what the difference was between a cut, fade, dissolve and wipe? Well, wonder no further! Our article "Using Video Transitions to Enhance Your Videos" will answer all your questions. Check it out now! 

Tip #3: Visual Effects: Choosing from the Good, the Bad and the Ugly 

It's pretty easy to be overwhelmed by the wide range of visual effects you'll have available to you when you start using video editing software to craft your project into a coherent video.

Do you really need all the bells and whistles to create a great video? Sometimes yes, sometimes no. Read our article, "Visual Effects: Choosing from the Good, the Bad and the Ugly" to find out more.

Tip #4: Good Audio is Like Icing on the Cake (and Who Doesn't Like a Little Icing?)

Capturing good video is also about capturing good audio. Neglect your audio and you might lose your audience's attention.

Read about our favorite budget-friendly and FREE software, music and sound effect finds in our article, "How Good Audio Editing Adds the Finishing Touch to Your Videos."

Tip #5: End Credits: A Little Credit Goes a Long Way!

OK, you're all done with your video and you're just about ready to post it to your website or YouTube channel. Have you included your end credits?

Surprisingly enough, a lot of video makers don't! Or, they don't use the closing credits as a "call to action" to their audience. To learn more, check out our article, "End Credits: Don't Overlook this Opportunity to Market Your Business!"

I'm Done Editing My Video -- What's Next?

Video editing is just the start if your goal is to build a YouTube channel and/or use videos to market your business. Here are some articles to help you through the next steps:

Now that you're done reading about video editing, why not visit our Groovy Videos Home Page or Blog to catch up on the latest news?

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