Your YouTube channel art is a photo that appears at the top of your channel page. This is your opportunity to customize the look and feel of your channel and is the first thing your viewers will see when landing on your page. For this reason, it makes sense to design something that you feel is attractive and reflects your brand well.
Here's the latest Groovy Videos' channel art as it appears on a laptop:
One of the features of the YouTube One Channel design is that this image will automatically resize to fit whatever device your viewer is using.
YouTube will crop the photo for TV, laptop, tablet or smart phone viewing. This means the portion of the photo that appears on these different devices will vary depending on the device.
You'll want to make sure the photo looks great regardless of where it's cropped. The easiest way to do this is to use a channel art template.
YouTube provides template specifications showing you where to place your photo for best visibility across all platforms. This includes a diagram showing where the text and logo safe areas are so that your photo will crop correctly.
For more info on downloading the template, see step 4 below of "Instructions for Uploading Your YouTube Channel Art."
There are several other free templates online that go beyond what YouTube provides. These templates can actually be downloaded into programs like Photoshop or Pixlr.
They allow you to fine tune the placement of your art on your channel banner. You can also add some snazzy touches with these templates, such as text and graphic design elements.
My favorite FREE template (which comes with complete, user-friendly instructions) is by web and marketing consultant, Derral Eves. This template utilizes Pixlr, the free online photo editing program, and allows you to customize your YouTube channel art with style.
Once you've created your channel art, it's a pretty simple matter to upload it to your channel:
Next you'll want to work on your channel icon, add some website links, create a video trailer and customize your channel sections.
Be sure you have all the info you need to create great videos! Here are some video tips sure to help!
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