Learn YouTube Marketing Strategies to Boost Sales and Profits

You've probably heard about YouTube marketing, but just exactly what is it? How are companies (large and small) along with individual entrepreneurs using YouTube to market their products and services with videos?

What do these people know about video marketing that you could easily learn and benefit from to start a new business, expand your current business and/or attract more customers?

To answer these questions, let's start by defining a few terms. We'll then discuss what YouTube is doing to make it easier for you to build a channel, gain followers and promote your business on their site. 

Defining YouTube Marketing

Simply put, YouTube® (which is owned by Internet giant, Google Inc.®) is a video-sharing website which does the following:

  • Allows users around the world to easily upload, view and share videos. 

  • Gives channel owners the opportunity to become YouTube Partners and potentially earn money from their original video content.

  • Creates a platform whereby advertisers can promote their products and services to a large YouTube-watching audience.

YouTube marketing refers to the process by which individuals and businesses use videos posted to the YouTube platform to promote brand awareness, advertise products and services, and generate income. 

This process can include a wide range of activities, such as:

  • Optimizing content so that it's easily accessed by search engines and potential viewers.

    For example, YouTube Fan Finder allows you to create a free promotional ad that plays to a targeted fan base likely to be interested in your channel's content, including your company's products or services.

  • Creating videos that are engaging to viewers and increase a channel's subscription base.

  • Developing a strategic advertising campaign that aligns a company's products or services with the right channel for its message.

Exploring Video Marketing as the Next New Way to Advertise and Profit Online

In this blog announcement, YouTube proudly proclaims that the era of online video marketing and advertising -- with YouTube positioned at the forefront -- is alive, well and here to stay:

"Advertisers have taken notice: all of the Ad Age Top 100 brands are now running campaigns on YouTube. And today, we're announcing a new milestone: YouTube now has more than a billion unique users every single month."

~ YouTube Blog, March 2013

Next, let's take a look at this excellent one-minute clip showing the recent explosion in online video. Some of these statistics just might surprise you:

It's pretty easy to see that YouTube is more than just a content-sharing site for cat videos, cute kid footage and aspiring music stars. It is rapidly becoming a powerful access point for businesses that want to connect with new customers and strengthen ties with current ones. 

To help you on this journey, Groovy Videos publishes in-depth, informative and always (we hope!) fun-to-read articles on video marketing.

Like all good tutorials, we start with the basics to give you a strong foundation of knowledge. We discuss: 

  • The history of YouTube (yes, even a company that's less than 10 years old has a history!) and why this is important to you as a marketer.

  • Real-world examples of how others are using YouTube to generate income.

  • Tips on how to set up your YouTube account and YouTube channel.

  • Cool ideas on how to spiff up your One Channel design to attract and keep viewers. 

We then move on to intermediate topics, such as:

  • How adding YouTube tags and writing a great YouTube title and YouTube description can push your content to the top of viewers' search results.

  • Easy ways to create top-notch videos without having to spend a lot of money.

    For example, did you know there's a free way to add quality music to your videos? Check out our article, "YouTube Audio Library: Free Music from YouTube to You!"

  • How to create YouTube videos that drive traffic to your website and encourage prospects to purchase your products. 

Finally, we tackle topics that just might help take you to the elite level of YouTube marketers: 

  • How savvy entrepreneurs on a shoestring budget use YouTube to build their brand. 

  • When and where to place your "Calls to Action" to generate more subscriptions for your channel. This article about YouTube Fan Finder discusses this and a new, free way to create an ad to promote your channel to potential fans.

  • How to create a professional-looking "Video Sales Letter" that not only engages your audience but gets the sale!

We then round up the latest updates from YouTube and ideas gleaned from the most successful video marketers and put them all in one convenient location on our YouTube News section.

See our Groovy Videos blog for a listing of our latest articles. Be sure to subscribe to our RSS feed and like us on Facebook so you'll never miss out on the best info available on the fast-paced, ever-changing field of YouTube marketing

And, as always, thanks for reading, watching and subscribing! 

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