You've probably heard about YouTube marketing, but just exactly what is it? How are companies (large and small) along with individual entrepreneurs using YouTube to market their products and services with videos?
What do these people know about video marketing that you could easily learn and benefit from to start a new business, expand your current business and/or attract more customers?
To answer these questions, let's start by defining a few terms. We'll then discuss what YouTube is doing to make it easier for you to build a channel, gain followers and promote your business on their site.
Simply put, YouTube® (which is owned by Internet giant, Google Inc.®) is a video-sharing website which does the following:
YouTube marketing refers to the process by which individuals and businesses use videos posted to the YouTube platform to promote brand awareness, advertise products and services, and generate income.
This process can include a wide range of activities, such as:
In this blog announcement, YouTube proudly proclaims that the era of online video marketing and advertising -- with YouTube positioned at the forefront -- is alive, well and here to stay:
"Advertisers have taken notice: all of the Ad Age Top 100 brands are now running campaigns on YouTube. And today, we're announcing a new milestone: YouTube now has more than a billion unique users every single month."
~ YouTube Blog, March 2013
Next, let's take a look at this excellent one-minute clip showing the recent explosion in online video. Some of these statistics just might surprise you:
It's pretty easy to see that YouTube is more than just a content-sharing site for cat videos, cute kid footage and aspiring music stars. It is rapidly becoming a powerful access point for businesses that want to connect with new customers and strengthen ties with current ones.
To help you on this journey, Groovy Videos publishes in-depth, informative and always (we hope!) fun-to-read articles on video marketing.
Like all good tutorials, we start with the basics to give you a strong foundation of knowledge. We discuss:
We then move on to intermediate topics, such as:
Finally, we tackle topics that just might help take you to the elite level of YouTube marketers:
We then round up the latest updates from YouTube and ideas gleaned from the most successful video marketers and put them all in one convenient location on our YouTube News section.
See our Groovy Videos blog for a listing of our latest articles. Be sure to subscribe to our RSS feed and like us on Facebook so you'll never miss out on the best info available on the fast-paced, ever-changing field of YouTube marketing.
And, as always, thanks for reading, watching and subscribing!
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