YouTube Partner Program: How to Earn Money From Your Videos!
Invitation you'll see from the YouTube Partner program to sign up and add monetization to your videos.
YouTube has enabled some hardworking and prolific video creators to earn money and boost their careers from the videos they post on their channels. How much money? Josh Mankiewicz of NBC News reported in November 2012 that one popular YouTube video maker, Shay Carl, makes an estimated $15,000 - $20,000 per month from his family-oriented comedy channel, "Shaytards."
In this same report, he interviews Michelle Phan, a self-described "multimedia artist" who turned her popular makeup tutorial videos into a profitable YouTube channel with almost 4 million subscribers and 750 million video views. With her videos, she's created a brand that is so well respected that makeup giant Lancôme hired her to become its online ambassador. Wikipedia puts Phan's estimated net worth at $3 million.
Now the odds of becoming the next Shay Carl or Michelle Phan might be slim. The thought is tantalizing, however. Many folks are setting up their channels and are happy with the prospect of earning a more modest amount for their efforts.
The monetizing aspect behind the YouTube Partner program is pretty simple -- as a YouTube creator, you earn money from allowing YouTube to display ads on or near your videos. The program also offers tools and programs aimed at helping creators build their audience and improve their skills, all with the goal of increasing the revenue they can earn from their videos.
Signing Up for the YouTube Partner Program
Before becoming a YouTube Partner (which enables you to earn money from your videos), you'll need to Create a YouTube Account and Create a YouTube Channel.
You'll need at least one original video to monetize your channel. The key here is original. You can only earn money from videos you create yourself and for which you own the copyright for all the content within the video or have received permission (such as a license) to use that content. Examples of content include (but is not limited to) video footage, music, graphics, stills, MP3 files and sound effects.
In order to become a YouTube Partner, you'll also need to determine whether YouTube has enabled the program in your country. Your account needs to be in good standing and you need to comply with YouTube's policies. These are just some of YouTube's requirements. For more details, search YouTube for updated information.
To sign up for the YouTube Partner Program:**
- STEP 1: Log into your YouTube account. From Account Settings, select Overview.
You'll see the message: "Monetize your videos and grow you audience. Become a YouTube Partner today!" Select Get started.
- STEP 2: The Enable Your Account for Monetization screen appears. Read the YouTube Monetization Agreement. If you agree to the terms, you'll need to select the agreement box.
You'll also need to agree to not click on any Google ads that will display on your channel/videos in order to fraudulently increase your income and you'll need to agree to not opt-in any content which you do not own the rights to do so.
If you agree to all of these terms, select the boxes provided and choose on "I accept."
- STEP 3: Next you'll see the Monetize my videos screen. You'll need to select the ad formats you'd like to appear on your videos:
Overlay in-video ads: These transparent ads appear on the lower part of your video. They are usually text-based and include an option for the viewer to close the ad.
TrueView in-stream ads: In-stream ads are 15 or 30 second pre-roll, mid-roll or post-roll ads. Pre-roll ads appear before your video plays. Mid-roll ads appear in the middle of your video and post-roll at the end.
TrueView ads are in-stream ads that allow the viewer to skip viewing the entire ad after 5 seconds. According to YouTube, most people will watch an entire ad when given the choice to skip it.
Your viewers might also see related banner ads next to some of your videos.
Make your selections in the Monetize my videos screen and choose "Monetize."
- STEP 4: Next you'll see the How to monetize your videos screen. This explains what you'll need to do to ensure that monetization is activated for the videos you'd like to earn money from. Review the information and when done, choose "Got it."
- STEP 5: If you're not already re-directed there, go to your Video Manager page and select Uploads. When I did this for my channel, I saw that YouTube had already begun activating the monetization feature for my videos. YouTube places a green dollar sign next to each video after it activates monetization.
You can manually activate the monetization feature for your videos by selecting the check box next to the video you'd like to monetize. Then select the Actions drop-down menu and choose Monetize. You might see an "Under review" message next to your video while YouTube works on activating the feature for your video.
For each new video you upload in the future, you'll need to decide whether to monetize the video or not.
- STEP 6: YouTube will send you an email notifying you that your account has been activated for monetization. Keep this email. It directs you to a Resource Guide which will give you further instructions on how to build your audience and tips for becoming a successful YouTube Partner.
** PLEASE NOTE: The information and screen shots in this article are accurate as of the date written. Because YouTube may change their policies and procedures, be sure to check YouTube for updated information.
Finished the Steps to Becoming a YouTube Partner? What's Next?
How about a few cool ideas to build a channel that gets subscribers? Maybe some info on how use your video camera and select the right equipment, how to record good audio and how to plan your videos?
Be sure to check out the following Groovy Videos tips:
Return from YouTube Partner article to Groovy Videos Home Page or Blog.
[Return to top of page]