Using the right YouTube tags on your videos helps YouTube categorize your videos and deliver them to viewers who are searching for the specific kind of content you've created.
Some people neglect to include tags on their videos or they use tags that don't give a good description of their content.
Either way, these video creators are missing a golden opportunity to get more video views.
There are two ways for you to add tags to your videos. First, you can add tags when you're uploading your video to YouTube. You can also add or revise YouTube tags after you've uploaded your video by going to the Video Manager and selecting Edit next to your video.
You're allowed up to 500 characters when adding tags to your video. Because of this character limitation, you want to put some thought into which tags to include.
Think of tags as the descriptive keywords that will help people find your content.
Just like when you're adding keywords to a blog post or an online article, the first tag is the most important. Add the rest of your tags in order of importance.
These first few tags should be very specific and relevant to your video's content. A good place to find these tags would be words that you use in your video's title and description.
Once you've added your specific tags in order of priority, then you can add tags that are more general. At this point, you can also add "compound tags," which are tags that are made up of several words. For example, you could use the entire title of your video as a compound tag.
One idea for adding generic tags is to include the category of your video, along with words that describe your channel in general. You could apply these standard tags across all the videos in your channel. Examples of generic tags include: "Music," "Comedy," "How to," "Travel," "Sports," or "Tutorial."
Lastly, include tags that are common misspellings that people might type in the search field. For example, if your video is about how to brew a cup of coffee, you might want to include a tag for the misspelled word "cofee."
IMPORTANT NOTE: Only use tags that are relevant to your video. Don't use tags, titles or video descriptions that have nothing to do with your content in an attempt to get a viewer to watch your video. Most viewers will stop watching once they realize they've been duped.
If your video racks up a high percentage of viewers that bail on it midstream, Google will penalize your video and rank it lower. Additionally, if Google detects tag spamming in either the tag field or the description field, this could result in your video being removed from YouTube.
You can get the creative juices flowing on how to tag your YouTube videos by learning from other video creators. ReelSEO shows you how to do this in the following video:
Now that you've learned how to use YouTube tags, you'll want to brush up on other ways to use metadata to increase traffic to your videos. We've got some articles that will help you on your way:
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